天工開物為7-ELEVEN製做全台首創之戶外擴增實境，人臉辨識互動裝置，於西門町登場，讓觀眾立即變身成為OPEN家族的一員，並同步拍照串連至facebook，擴大為網路行銷。
2010.11. 5 | 7-ELEVEN The first ever Outdoor AR/Face detection interactive installation in Taiwan
Techart Group designed and produced the first ever Outdoor AR/Face detection interactive installation in Taiwan for 7-ELEVEN. The event was kicked off at Ximending, Taipei. It instantly transformed the viewers into parts of the OPEN CHAN FAMILY, taking the picture and upload to the Facebook. This particular outdoor event is expanding into internet marketing event.